YumHub

Define rock bottom: eating $47 worth of Taco Bell by yourself in a dimly lit parking lot while listening to a self-help book on tape.  Don’t worry friend, there are hotlines. And after today, you can get your glutton on in the comfort of your own home.

GrubHub announced a partnership with KFC and Taco Bell restaurants to provide pickup and delivery options for customers. In a competitive landscape that includes Uber and Amazon delivery services, GrubHub is clapping back by leveraging users of its well-established platform.

YUM Brands, owner of the fast food chains is also purchasing a 3% stake in GrubHub for a total of $200M. Pizza Hut President Artie Starrs, also a member of the YUM(my) family, will get a seat on GrubHub’s Board of Directors. GrubHub stock jumped 25% upon release of the news.

Water Cooler Talking Point: “The only thing that stops people from getting drunk and eating Taco Bell every weekend is that you can’t get Taco Bell delivered. Now that buffer is gone. I have a feeling the phrase ‘judge not lest ye be judged,’ could be making a comeback.”